When I only got one result from Yahoo! for a search on one of their most popular search terms ("persian kitty"), I looked at the site's html. 'Perhaps these Persian Kitty people have a cunning set of metatags or something', I thought.
Here is the header and <body> tag:
<HEAD>
<TITLE> Persian Kitty's Adult Links! </TITLE>
<META http-equiv="PICS-Label" content='(PICS-1.0"http://www.rsac.org/ratingsv01.html" l gen true comment "RSACi North America Server"by "persiank@nwlink.com" for "http://www.persiankitty.com/" on "1996.04.16T08:15-0500"exp "1997.07.01T08:15-0500" r (n 4 s 0 v 0 l 4))'>
</HEAD>
<BODY bgcolor="#ffffff" background="images/pkalbkg.jpg" TEXT="#000000"LINK="#FF00FF" VLINK="#2F4F4F">
Nothing there but a PICS label (and good on them for using it).
Maybe it's those all-important first 250 characters. Some search engines don't index on metatags, they use the first 250 characters instead.
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Nothing there (not even pictures - I was only interested in the text). Nothing that explains that 'purrfect' result at Yahoo!. OK, so it's not clever html. It could be a unique site, or it could be something in the way that Yahoo! works.